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Doctor of Business Administration
DBA Chief Executive Officer in HoReCa
Hospitality, Tourism and Entertainment Management
The source programme has a five-track architecture, covering hotels, restaurants, entertainment and gaming, spa and fitness facilities, and event marketing. Forty-seven subsidiary modules are grouped by sector.
Programme Overview
The source programme has a five-track architecture, covering hotels, restaurants, entertainment and gaming, spa and fitness facilities, and event marketing. Forty-seven subsidiary modules are grouped by sector.
The Academy's academic model joins research methodology, advanced analytics, international professional practice and the continuous review of scientific and regulatory knowledge. The academic structure is organised around the programme’s principal research subjects and professional applications.
Academic research profile
Hospitality, tourism and experience industries
Investigate the business models and operating systems of hotels, restaurants, entertainment, health-related hospitality and events, with attention to customer experience, finance and international trends.
Intended research capabilities
Compare business and operating models across hospitality sectors; develop a customer-experience and service-quality assessment; evaluate industry risks; construct a development strategy for a specialist hospitality organisation.
Teaching and research materials combine the Academy's four core dimensions: methodological design, critical analytics, comparative international practice and the review of current scientific and jurisdiction-specific evidence.
DBA academic framework47 curriculum unitsResearch-based curriculum
Structure and Curriculum
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Hotel Business: Creation, Development and Administration
Module 1Hotels, Guesthouses and Boarding Accommodation
Topic 1Introduction to Leisure, Tourism and the Hotel Industry
Topic 2Historical Development of the Hotel Industry
Topic 3Contemporary Trends and Market Dynamics in Hospitality
Topic 4Classification of Hotels and Tourist Accommodation
Topic 5Stakeholder Identification and Mapping in Tourism Enterprises
Topic 6The Impact of Global Factors on the Hotel Industry
Module 2Strategic Management of Hospitality Businesses
Topic 1Fundamentals of Strategic Planning in Hotel Businesses
Topic 2Formulation and Implementation of Hotel Business Strategies
Topic 3Competitor Analysis and Market Opportunities in Hospitality
Topic 4Establishing Strategic Governance Bodies in Hotel Companies
Topic 5Risk Management in the Hotel Industry
Module 3Hotel Operations Management
Topic 1Hotel Human Resource Management
Topic 2Management of Hotel Facilities, Equipment and Material Resources
Topic 3Technological and Digital Systems for Hotel Operations
Topic 4Internal Audit and Corporate Inspection Functions
Topic 5Logistics and Supply Chain Management in Hospitality
Module 4Financial Management and Economics of the Hotel Business
Topic 1Cost and Revenue Management in the Hotel Industry
Topic 2Hotel Pricing, Profitability and Commercial Performance
Topic 3Budgeting and Financial Planning for Hotel Operations
Topic 4Corporate Governance Instruments for Investor Relations
Topic 5Hotel Investment Attraction and Financial Modelling
Module 5Quality Management and Guest Experience
Topic 1Foundations of Service Excellence and Quality Management in Hotels
Topic 2International Standards of Hotel Guest Service
Topic 3Guest Feedback and Hotel Chain Reputation Management
Topic 4Corporate Governance of Service Quality
Topic 5Designing a Distinctive Guest Experience and Hotel Brand
Module 6Marketing and Promotion of Hospitality Services
Topic 1Principles and Instruments of Hotel Marketing
Topic 2Digital Marketing and Digital Transformation in Hospitality
Topic 3Hotel Branding and Corporate Image Management
Topic 4The Board Customer-Centricity Committee
Topic 5Guest Loyalty Programmes for Hotel Chains
Module 7Innovation and Technology in the Hotel Business
Topic 1Adoption of Emerging Technologies in Hospitality
Topic 2Business Process Automation and Digitalisation
Topic 3Artificial Intelligence and Big Data in Hotel Management
Topic 4Corporate Governance of Technology and Innovation
Topic 5Sustainable Innovation in Hotel Operations
Module 8Sustainability Management and Environmental Responsibility in Hospitality
Topic 1Foundations of Sustainable Development in Hospitality
Topic 2Energy Efficiency and Environmental Programmes for Hotels
Topic 3Corporate Social Responsibility in Hospitality
Topic 4The Governance Dimension of ESG
Topic 5Environmental Standards and Hotel Certification
Module 9Management of International Hotel Chains
Topic 1International Market Entry Strategies for Hotels
Topic 2Cultural and Regional Differences in Hotel Management
Topic 3Hotel Franchising and Management Agreements
Topic 4Corporate Governance and Corporate Quality (CQ)
Topic 5Managing Cross-Cultural Teams in International Hotel Chains
Module 10Project Management in the Hotel Industry
Topic 1Project Management Fundamentals in Hospitality
Topic 2Hotel Property Launches and Investment Presentations
Topic 3Hotel Refurbishment, Renovation and Redevelopment
Topic 4Integrating Project Management and Corporate Governance
Topic 5Hotel Project Investment and Delivery Management
Module 11Leadership and Change Management in Hospitality
Topic 1Leadership and Team Building in Hospitality
Topic 2Change Management and Innovation in Hotel Businesses
Topic 3Organisational Culture and Corporate Governance in Hospitality
Topic 4Leadership Models Across Corporate Governance Bodies
Topic 5Staff Motivation and Professional Development in Hotels
Module 12Research in the Hospitality Industry
Topic 1Research Methodology for the Hotel Industry
Topic 2Data Collection and Analysis in Hospitality Research
Topic 3Assessing the Performance of Hotel Projects
Topic 4Evaluating Corporate Governance Effectiveness
Topic 5International Comparative Analysis of Hotel Markets
Restaurant Business: Creation, Development and Administration
Module 1Foundations of Restaurant Business
Topic 1History and Evolution of the Restaurant Industry
Topic 2Restaurant Types and Operating Models
Topic 3Restaurant Market Analysis: Demand and Supply
Topic 4Business Models in the Restaurant Industry
Module 2Strategic Restaurant Management
Topic 1Formulating a Restaurant Business Strategy
Topic 2Competitive Advantage and Innovation in Restaurant Management
Topic 3Consumer Trends and Their Influence on Restaurant Strategy
Topic 4Corporate-Level Strategic Governance of Restaurants
Topic 5Restaurant Reputation and Brand Management
Module 3Restaurant Operations and Standardisation
Topic 1Restaurant Service Quality Standards
Topic 2Food Procurement and Supply Chain Management
Topic 3Operational Efficiency and Business Process Optimisation
Topic 4Corporate Governance Instruments for Operational Improvement
Topic 5Automation Technologies in Restaurant Operations
Module 4Financial Management of Restaurant Businesses
Topic 1Restaurant Financial Planning and Budgeting
Topic 2Restaurant Revenue and Cost Management
Topic 3Financial Analysis of Restaurant Operations
Topic 4The Board Internal Audit and Compliance Committee
Topic 5Attracting Investment and Managing Financial Risk
Module 5Restaurant Human Resource Management
Topic 1Restaurant Recruitment, Training and Staff Development
Topic 2Employee Motivation and Retention
Topic 3Team Management and Workplace Conflict Resolution
Topic 4The Board Nomination and Remuneration Committee
Topic 5Organisational Culture and Customer Orientation
Module 6Restaurant Industry Marketing
Topic 1Developing Restaurant Marketing Strategies
Topic 2Restaurant Branding and Service Promotion
Topic 3Digital Marketing and Social Media Engagement
Topic 4Marketing Oversight by the Board Strategy Committee
Topic 5Consumer Behaviour Research and Customer Loyalty Management
Module 7Legal and Regulatory Dimensions of the Restaurant Business
Topic 1Legal Requirements for Restaurant Establishment and Operation
Topic 2Restaurant Licensing and Certification
Topic 3Food Hygiene Regulations and Food Safety Standards
Topic 4The Board Corporate Governance Committee
Topic 5Legal Risk Management and Dispute Resolution
Module 8Sustainability and Innovation in the Restaurant Industry
Topic 1Environmental Management in Restaurant Operations
Topic 2Food Waste Reduction and Resource Efficiency
Topic 3Innovation in the Restaurant Industry
Topic 4Emerging Board Committees and Governance Priorities
Topic 5Restaurant Social Responsibility and Sustainable Development
Module 9International Restaurant Business
Topic 1International Restaurant Business Models
Topic 2Management of Multinational Restaurant Chains
Topic 3Cultural Factors in International Restaurant Operations
Topic 4Corporate Governance and Corporate Quality (CQ)
Topic 5International Market Entry Strategies for Restaurants
Gaming, Exhibition and Entertainment Businesses
Module 1Foundations of Leisure, Tourism and Entertainment Management
Topic 1Overview of the Leisure, Tourism and Entertainment Industries
Topic 2Economics of Entertainment: Growth Drivers and Market Trends
Topic 3Stakeholder Mapping for Leisure and Entertainment Facilities
Topic 4Strategic Planning and Project Management in Entertainment
Module 2Gambling Businesses: Management and Regulation
Topic 1History and Development of the Gaming Industry
Topic 2Legal and Regulatory Frameworks for Gambling Operations
Topic 3Strategic and Operational Management of Gaming Venues
Topic 4Social Responsibility in the Gaming Industry
Module 3Exhibition Management and Event Organisation
Topic 1Exhibition Planning and Event Production
Topic 2Exhibition Logistics and Project Management
Topic 3Exhibition Sponsorship and Strategic Partnerships
Topic 4Technological Innovation in Exhibition Management
Module 4Film and Concert Industries: Characteristics and Trends
Topic 1Evolution of Cinema, Concert and Live Entertainment Businesses
Topic 2Management of Cultural and Creative Events
Topic 3Revenue Models and Economics of Live Entertainment
Topic 4Strategic Governance Structures for Entertainment Businesses
Topic 5Marketing and Promotion of Cinema and Concert Events
Module 5Human Resource Management in the Entertainment Industry
Topic 1Workforce Management Across Gaming, Exhibitions and Live Entertainment
Topic 2Employee Motivation and Performance Management
Topic 3The Board Nomination and Remuneration Committee
Topic 4Recruitment, Training and Development in Entertainment Operations
Module 6Finance and Investment in the Entertainment Industry
Topic 1Financing Gaming and Live Entertainment Ventures
Topic 2Risk Management for Entertainment Investment Projects
Topic 3Corporate Governance Instruments for Investor Relations
Topic 4Investment and Capital Raising in Gaming and Exhibition Businesses
Module 7Marketing and Promotion in Gaming, Exhibitions and Entertainment
Topic 1Market Research and Entertainment Marketing Strategy
Topic 2Brand Management and Communications in Gaming and Live Entertainment
Topic 3The Board Customer-Centricity Committee
Topic 4Digital Marketing in the Entertainment Industry
Module 8Legal Issues and Sustainability in the Entertainment Industry
Topic 1Legal Regulation of Gaming, Exhibitions and Entertainment
Topic 2Corporate Social Responsibility and Sustainable Development
Topic 3The Board Corporate Governance Committee
Topic 4Ethical and Sustainable Management of Entertainment Facilities
Module 9Technological Innovation in Gaming, Exhibitions and Entertainment
Topic 1Digital Transformation and Emerging Technologies in Entertainment
Topic 2Virtual and Augmented Reality in Entertainment Events
Topic 3Emerging Board Committees for Technological Governance
Topic 4Big Data Analytics for Gaming and Entertainment Performance
Module 10Leadership and Change Management in the Entertainment Industry
Topic 1Leadership in Gaming, Exhibition and Live Entertainment Businesses
Topic 2Change Management and Innovation in Entertainment
Topic 3Leadership Models Across Corporate Governance Bodies
Topic 4Engaging Partners and Teams to Achieve Strategic Outcomes
Wellness Industry Facilities: Spas and Fitness Centres
Module 1Foundations of Leisure and Tourism Facility Management
Topic 1Introduction to Leisure and Tourism Facilities Management
Topic 2Industry Trends and Challenges in Leisure Facilities
Topic 3Fundamentals of Strategic Planning in Leisure Services
Topic 4Market Positioning of Spa and Fitness Centres
Module 2Business Models and Commercialisation of Spa and Fitness Centres
Topic 1Business Model Design for Spa and Fitness Centres
Topic 2Revenue and Expenditure Analysis and Budget Optimisation
Topic 3Pricing Strategy and Its Effect on Profitability
Topic 4Dividend Distribution Versus Capital Growth Strategies
Topic 5Commercialisation of Spa and Fitness Services
Module 3Customer Experience Management
Topic 1Consumer Psychology in Spa and Fitness Services
Topic 2Service Standards and Customer Experience Technologies
Topic 3Customer Loyalty and Retention Programmes
Topic 4Corporate Governance of Service Quality
Topic 5Measuring and Managing Customer Satisfaction
Module 4Operations Management in Spa and Fitness Centres
Topic 1Optimisation of Spa and Fitness Operating Processes
Topic 2Recruitment, Staff Motivation and Professional Training
Topic 3Service Quality Planning and Control
Topic 4Supplier and External Contractor Management
Module 5Innovation and Digital Technologies in Wellness Facilities
Topic 1Digital Transformation of Spa and Fitness Centres
Topic 2Service Automation and Customer Experience Technologies
Topic 3Customer Relationship Management and Loyalty Systems
Topic 4Emerging Board Committees and Innovation Governance
Topic 5Development of Innovative Spa and Fitness Services
Module 6Marketing and Promotional Management
Topic 1Marketing Strategy Development for Spa and Fitness Centres
Topic 2Digital Marketing and Social Media Promotion
Topic 3Content Marketing and Influencer Partnerships
Topic 4The Board Customer-Centricity Committee
Topic 5Advertising Campaign Evaluation and Effectiveness Analysis
Module 7Financial Management and Investment
Topic 1Financial Analysis and Management of Spa and Fitness Businesses
Topic 2Investment Attraction and Investor Relations
Topic 3Budgeting and Financial Planning
Topic 4Internal Audit and Corporate Inspection Functions
Topic 5Financial Resilience Assessment and Forecasting
Module 8Leadership and Change Management
Topic 1Leadership in the Leisure and Tourism Industry
Topic 2Change Management and Adaptation to Market Trends
Topic 3Building and Leading High-Performing Teams
Topic 4Leadership Models Across Corporate Governance Bodies
Topic 5Development of Organisational Culture
Module 9Legal Issues and Risk Management
Topic 1Legal and Regulatory Requirements for Spa and Fitness Services
Topic 2Licensing and Certification of Spa and Fitness Operations
Topic 3Risk Management and Client Safety
Topic 4The Board Corporate Governance Committee
Topic 5Business Insurance and Legal Protection
Module 10Strategic Development and International Cooperation
Topic 1Long-Term Development Strategies for Spa and Fitness Centres
Topic 2International Partnerships and Collaboration
Topic 3Implementation of International Quality Standards
Topic 4Corporate Governance and Corporate Quality (CQ)
Topic 5Reputation Management and Corporate Social Responsibility
Event Marketing in Hotels, Restaurants and Entertainment
Module 1Concerts and Music Festivals
Topic 1Audience Engagement Through Music Concerts and Festivals
Topic 2Brand Partnerships, Sponsorship and Festival Promotion
Module 2Film and Theatre Premieres
Topic 1Film and Theatre Premiere Events and Celebrity Engagement
Topic 2Private Screenings and Meetings with Directors and Performers
Module 3Exhibitions and Shows
Topic 1Interactive Exhibitions, Live Shows and Themed Experiences
Topic 2Virtual and Augmented Reality for Immersive Events
Module 4Sporting Events
Topic 1Planning Major Sporting Events, Tournaments and Championships
Topic 2Sports Event Sponsorship and Advertising Integration
Module 5Corporate and Private Events
Topic 1Planning Business Conferences and Private Corporate Celebrations
Topic 2Events as Instruments of Organisational Culture and Business Relationships
Module 6Festivals
Topic 1Gastronomic, Film and Cultural Festival Planning
Topic 2Festival-Based Partnerships and Collaborative Promotion
Research Approach
Academic development begins with a clear research question and appropriate methodological design. Analytical models are examined alongside international cases and applicable jurisdiction-specific legal requirements. Scientific and regulatory claims are evaluated through source verification and continuing methodological review.
This page represents the Academy's programme development and intellectual property portfolio. Delivery, assessment and award of qualifications, where applicable, are separate institutional responsibilities.
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