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Doctor of Business Administration
DBA Chief Executive Officer in Sport Management
Sports Management and International Sports Organisations
A research-based exploration of international sport management, legal and commercial structures, sport technology and sector-specific operating models, including football, hockey, golf and esports.
Programme Overview
A research-based exploration of international sport management, legal and commercial structures, sport technology and sector-specific operating models, including football, hockey, golf and esports.
The Academy's academic model joins research methodology, advanced analytics, international professional practice and the continuous review of scientific and regulatory knowledge. The academic structure is organised around the programme’s principal research subjects and professional applications.
Academic research profile
International sport and sporting organisations
Analyse governance and commercial structures across international sport, from finance, marketing and digital development to football, ice hockey, golf, esports and athlete representation.
Intended research capabilities
Examine organisational governance and sporting integrity; evaluate club and event economics; compare regulation across sports and jurisdictions; design a research-based development plan for a sporting organisation.
Teaching and research materials combine the Academy's four core dimensions: methodological design, critical analytics, comparative international practice and the review of current scientific and jurisdiction-specific evidence.
DBA academic framework22 curriculum unitsResearch-based curriculum
Structure and Curriculum
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Module 1Introduction to Sports Management and International Sports Organisations
Chapter 1Structure of the Global Sports Industry
Chapter 2The Evolution of Sport Management as an Academic Discipline
Chapter 3International Sports Organisations: Structure, Mission and Functions
Chapter 4Sports Diplomacy and the Cultural Influence of Sport
Chapter 5Commercialisation of Sport and the Development of Sports Markets
Chapter 6Twenty-First-Century Trends and Challenges in Sport Management
Module 2Financial Management and Budgeting in the Sports Industry
Chapter 1Funding Sources for Sports Organisations
Chapter 2Budgeting and Financial Planning in Sport
Chapter 3Financial Control and Cost Management
Chapter 4Financial Reporting, Auditing and Transparency
Chapter 5Investment Strategy and the Sustainability of Sports Projects
Chapter 6Financial Innovation and Digital Technology in Sport
Module 3International Sports Marketing, Branding and Communications
Chapter 1Foundations of International Sports Marketing
Chapter 2Branding for Sports Organisations and Athletes
Chapter 3Digital and Social Media Marketing in Sport
Chapter 4Sponsorship, Partnerships and Brand Monetisation
Chapter 5Organising and Promoting Sporting Events
Chapter 6International Brand Strategies: Global Brands and Local Markets
Module 4Innovation and Technology in the Sports Industry
Chapter 1Digital Transformation in Sport: Trends and Prospects
Chapter 2Sports Data Analytics and Statistics
Chapter 3Artificial Intelligence, Machine Learning and Sport
Chapter 4Virtual and Augmented Reality in Sport
Chapter 5Biotechnology and the Future of Sports Medicine
Chapter 6Technologies for Fan Engagement
Module 5Operations Management and Logistics in Sports Organisations
Chapter 1The Operating Model of a Sports Organisation
Chapter 2Management of Sports Facilities and Infrastructure
Chapter 3Fixture Scheduling, Logistics and Timetable Management
Chapter 4Human Resource Management: Coaches, Administration and Support Staff
Chapter 5Safety, Security, Risk and Emergency Response
Chapter 6Crisis Management and Recovery Strategies
Module 6International Sports Law, Ethics and Compliance
Chapter 1Foundations of International Sports Law
Chapter 2Contract Law and Player Transfer Agreements
Chapter 3Anti-Doping Regulation and Pharmacological Control
Chapter 4Compliance and Corporate Regulation in Sport
Chapter 5Sports Jurisdiction and the Court of Arbitration for Sport
Chapter 6Ethics, Fairness and Equal Opportunities in Sport
Module 7International Sports Economics, Foreign Trade and Global Markets
Chapter 1The Global Sports Economy: Structure, Drivers and Trends
Chapter 2International Trade in Sporting Goods and Services
Chapter 3Foreign Economic Activity of Sports Organisations
Chapter 4International Investment and Sports Capital Markets
Chapter 5Sport and Global Value Chains
Chapter 6The Geoeconomics of Sport: Sanctions, Export Controls and Policy
Module 8Safety, Cyber Risks and Protection of Interests in Sport
Chapter 1Integrated Security for Sports Organisations
Chapter 2Cybersecurity in Sport: Protecting Data and IT Infrastructure
Chapter 3Reputational Risk and Crisis Communication
Chapter 4Protecting the Rights and Interests of Athletes and Staff
Chapter 5Preventing Violence, Discrimination and Extremism in Sport
Chapter 6Insurance, Compensation and Risk Management
Module 9Sports Organisation Management and Corporate Development
Chapter 1Organisational Structures in Sport
Chapter 2Leadership, Organisational Culture and Change Management
Chapter 3Strategic Planning and Growth in Sports Organisations
Chapter 4Corporate Governance and Stakeholder Management
Chapter 5Digital Transformation of Organisational Management
Chapter 6Evaluating Management Performance and Organisational Development
Module 10Financial Management, Investment and Sustainability in Sport
Chapter 1Financial Planning and Budgeting for Sports Organisations
Chapter 2Funding Models for Sports Projects
Chapter 3Financial Control, Reporting and Audit
Chapter 4Investment and Venture Capital Strategies in Sport
Chapter 5Sustainable Development and Environmental Responsibility in Sport
Chapter 6Financial Technology and FinTech Applications in Sport
Module 11Sports Marketing, Branding and Digital Communications
Chapter 1Strategic Sports Marketing
Chapter 2Branding in the Sports Industry
Chapter 3Sponsorship, Partnerships and Audience Monetisation
Chapter 4Digital Communication Channels and Fan Management
Chapter 5Sports Media, Broadcasting and Streaming
Chapter 6Big Data, Analytics and Marketing Technology in Sport
Module 12Innovation, Technology and the Future of Sports Management
Chapter 1Innovation Management in the Sports Industry
Chapter 2SportTech: Technological Applications for Sport
Chapter 3Artificial Intelligence, Big Data and Automation
Chapter 4Metaverse, Virtual and Augmented Reality in Sport
Chapter 5The Evolution of Sports Organisation Business Models
Chapter 6Adaptive Strategies and Leadership under Technological Change
Module 1Football Club: Strategic and Operational Management
Chapter 1Football Club Economics: Revenue Streams and Sustainable Business Models
Chapter 2Football Finance: Planning, Budgeting and Liquidity Management
Chapter 3Football Club Marketing: Brand, Audience and Engagement
Chapter 4Sponsorship and Partnership Ecosystems in Football
Chapter 5Broadcasting Rights and Digital Asset Management
Chapter 6Commercial Diversification: Merchandise, Stadiums and Franchising
Module 2Football Club: Workforce, Sporting and Operational Strategy
Chapter 1Football Club Governance and Organisational Structure
Chapter 2Staffing Strategy and Human Resource Management in Football
Chapter 3Sporting Strategy: Philosophy, Style of Play and Long-Term Development
Chapter 4Transfer Strategies and Contract Management
Chapter 5Sports Medicine, Recovery and Player Health Management
Chapter 6Performance Evaluation and Results Management in Football
Module 1Ice Hockey Club: Strategic and Operational Management
Chapter 1The Hockey Club as a Sporting and Management Organisation
Chapter 2Hockey Club Financial Models and Revenue Sources
Chapter 3Hockey Club Marketing: Fans, Products and Experience
Chapter 4Sponsorship and Commercial Partnerships in Hockey
Chapter 5Seasonal Operations and Competition Cycle Management
Chapter 6Risk and Security Management in Hockey Clubs
Module 2Ice Hockey Club: Human Resources, Sporting and Infrastructure Strategy
Chapter 1Squad Composition and Transfer Strategy in Hockey
Chapter 2Youth Academies, Farm Teams and Player Development Pathways
Chapter 3Hockey Club Infrastructure: Arenas, Training and Logistics
Chapter 4Medical and Rehabilitation Systems in Hockey Clubs
Chapter 5Team Culture, Leadership and Psychological Resilience
Chapter 6Sporting Performance Analytics, KPIs and Quality Management in Hockey
Module 1Golf Club: Strategic Development and Operational Management
Chapter 1Golf Clubs as Business Models: Structure, Membership and Economics
Chapter 2Golf Course Infrastructure and Quality Management
Chapter 3Membership, Customer Experience and Club Culture
Chapter 4Golf Club Marketing and Positioning
Chapter 5Team Management and Service Operations in Golf Clubs
Chapter 6Strategic Development of Golf Clubs: Investment, Partnerships and Sustainability
Module 2Golf Club: Sporting, Event and Educational Activities
Chapter 1Tournaments and Events as Drivers of Club Life
Chapter 2Golf Schools and the Development of New Players
Chapter 3Junior and Youth Programmes as Strategic Investments
Chapter 4Corporate and Partnership Programmes for Golf Clubs
Chapter 5Golf Clubs in Regional Development, Tourism and Social Initiatives
Chapter 6Programme Evaluation, Engagement and Membership Growth
Module 1Esports Organisation: Strategic and Operational Management
Chapter 1Esports Organisations: Structure, Mission and Business Models
Chapter 2Financial Planning and Sustainability in Esports
Chapter 3Esports Team Management and Player Development
Chapter 4Content and Media Presence as Strategic Assets
Chapter 5Legal Issues, Ethics and Digital Security in Esports
Chapter 6Strategic Development, Scaling and Growth Management
Module 2Esports: Events, Content and Educational Activities
Chapter 1Organising Esports Events and Tournaments
Chapter 2Esports Education, Academies and Talent Development
Chapter 3Content Houses, Streaming and Influencer Marketing in Esports
Chapter 4Community Platforms and Fanbase Management
Chapter 5International Formats and Intercultural Issues in Esports
Chapter 6Performance Assessment and Sustainable Growth of Media and Educational Activities
Module 1Athlete Career Management: Strategy, Protection and Growth
Chapter 1Sports Agents: Professional Roles, Purpose and Responsibility
Chapter 2Contracts and Transfers: Negotiation, Risk and Protection
Chapter 3Career Strategy and Transition Management from Debut to Retirement
Chapter 4Athlete Image, Media Relations and Personal Branding
Chapter 5Financial and Legal Support for Athletes
Chapter 6Professional Ethics, Trust and Long-Term Agent–Athlete Relationships
Module 2Sports Agents in the Global Sports Ecosystem
Chapter 1Regulation of Sports Agents: Licensing, Accreditation and Standards
Chapter 2Sports Services Markets and Agents’ Brand Positioning
Chapter 3International Agency Practice and Cross-Border Transactions
Chapter 4Digital Tools and the Transformation of the Sports Agent Profession
Chapter 5Working with Young Athletes and Parents: Trust, Contracts and Development
Chapter 6The Future of Sports Agency: Responsibility, Resilience and Strategic Growth
Research Approach
Academic development begins with a clear research question and appropriate methodological design. Analytical models are examined alongside international cases and applicable jurisdiction-specific legal requirements. Scientific and regulatory claims are evaluated through source verification and continuing methodological review.
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